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Museum of Style Icons

Named one of Ireland’s top five free visitor attractions by Fáilte Ireland, the Museum of Style Icons (MOSI) hosts numerous collections and artefacts relating to Stars of the Silver Screen and many modern day artists - including Audrey Hepburn, Marilyn Monroe, Princess Grace, Princess Diana, Michael Jackson, the Beatles and many more.


Elvis and the ’Speedway' Jacket

When Elvis Presley first burst on to the music scene in 1954 his impact changed social history forever. Teenagers, suppressed by their elders, were empowered to express themselves through the new phenomenon of Rock ‘n Roll. Elvis quickly cemented his place as the King of Rock ‘n Roll.

In 1958, Elvis was drafted in to the US Army which put his music career on hold. Following his release from the Army in 1960, rather than returning to the music business, he embarked on a career in movies. However, by 1967, he had become disillusioned with his career path, he was continually type cast in movies and it was clear that his cultural importance had diminished with the emergence of bands such as The Beatles and The Rolling Stones. His personal life has also changed dramatically - he married in May 1967 and soon after, welcomed his first child with his wife Priscilla.

At this time, Elvis was cast in the role of Steve Grayson, a slick stock car driver who ends up in trouble with the IRS in the movie Speedway. The movie co-starred Nancy Sinatra in what was to be her last movie. A significant moment in the movie is Elvis’ performance of the song ‘Let Yourself Go’. Wearing a red jacket with white stripes, Elvis performs the song with a full band in a diner. The lyrics and melody of the song were different to what he had produced before, gone were the safe clean-cut songs used previously in his movies, replaced now with raunchy lyrics and a beat to match.

This marked a changing point in Elvis’ career. Shortly after completing filming on Speedway, he abandoned his movie career to return to music where his true passion lay. Elvis had not performed music live for 9 years but he released a television special in 1968, which became known as the ’68 Comeback Special’, to announce his return. Included in the television special was a performance of ‘Let Yourself Go’ - an acknowledgement by Elvis of the song’s significance to him. When it was broadcast, the television special became the most watched programme on US television in 1968 and reaffirmed his rightful place as the King of Rock ‘n Roll. During the years that followed, Elvis had a resurgence in popularity, releasing hits such as ‘Suspicious Minds’ and ‘The Wonder of You’. The deliberate decision by Elvis to refocus his career away from movies and back to music and the success that followed, can be traced back to his performance of ‘Let Yourself Go’ in Speedway. It was a seminal moment in his career.

Elvis toured constantly for the next 9 years, however the stress exerted by his demanding schedule took its toll on his personal life. Unable to cope with the level of fame he had acquired he became addicted to prescription medication and on 16 August 1977, Elvis died at his home in Memphis, at the age of 42. Elvis’ impact on music is still felt today, over 40 years after his death. Newbridge Silverware bought the red jacket with white stripes that Elvis wears while performing ‘Let Yourself Go’ in Speedway. The jacket is on display at the Newbridge Silverware Museum of Style Icons in Newbridge, Co. Kildare.

Elvis and the ’Speedway' Jacket


A Rugby Player’s Guide to The Museum of Style Icons

One of our brand ambassadors, Irish rugby hero, Rob Kearney presents his guide to some of the key exhibits at the award winning Museum of Style Icons.

Click on the links below to watch Rob’s Guides:

  • Princess Grace
  • Princess Diana
  • Audrey Hepburn
  • Naomi Campbell
  • Marilyn Monroe


Opening Times:

Monday - Saturday: 9am - 6pm

Sunday & Public Holidays: 10am - 6pm
Restaurant closes at 5pm




Entry is free. However, to enhance the experience, guided tours take place each Tuesday and Thursday at 10.30am for groups of up to 10 people. Should you wish to book a guided tour for greater then 10 people, please contact tourinfo@newbridgesilverware.com.


Free parking in our dedicated visitor centre car park


Athgarvan Road, Newbridge, Co. Kildare, Ireland, W12 HT62

Tel:+35345(0) 431301

Email: service@newbridgesilverware.com

- Wheelchair accessible

- Tour groups welcome


53°10`34.48"N 6°47`48.87"W


Getting There:

By Car:

Only 30 minutes drive from Dublin. Take the M7 from Dublin (main road to Limerick, Killarney and Cork). Leave M7 at Junction 10 signed NEWBRIDGE and follow the sign into town.

By Bus:

Multiple bus operators and services through Newbridge with buses stopping in Newbridge main street approx 10 mins walk. See www.buseireann.ie, dublincoach.ie for timetable, fares and online bookings.

By Train:

Irish Rail train service available at Newbridge Train Station, station road, Newbridge, approx 20 mins walk to Newbridge Silverware. Taxis at station. Normal Service between 7am and 7pm daily (@ 30mins from Dublin). See www.irishrail.ie for upto date timetable, fares and online bookings.


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